Portfolio

Interactive Applications

NBA Player Salary Predictor

February 2025 - April 2025

Sophisticated Streamlit web application that leverages machine learning to forecast NBA player contract values based on comprehensive performance analytics.

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Louisiana Parish Insights Dashboard

February 2025 - April 2025

Interactive dashboard for analyzing socioeconomic indicators across Louisiana's 64 parishes, featuring color-coded metrics for unemployment rates, education levels, income, and GDP with dynamic visualizations to identify economic trends and opportunities.

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Marketing & Brand Analysis Projects

Brand Analysis Project: Salt & Straw

January 2024 – March 2024

A comprehensive brand analysis with strategic recommendations for business optimization and market positioning for the artisanal ice cream company.

Project Highlights

  • Identified business model and analyzed internal/external environments against competitors
  • Outlined objectives, strategies, communications, promotions, and calendars for optimization
  • Conducted identity interrogative to strengthen brand positioning
  • Developed actionable marketing plan with implementation timeline

Key Recommendations

  • Expand scoop shop locations while maintaining brand authenticity and craftsmanship
  • Introduce popsicle subscription service to complement existing pints of the month club
  • Implement targeted email marketing campaigns based on location and flavor preferences
  • Conduct focus groups for future flavor development and expansion locations

Skills Applied

Brand Analysis Strategic Planning Market Research Consumer Behavior SWOT Analysis
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Strategic Marketing Project: POPPI

April 2024 – June 2024

An actionable marketing plan with comprehensive analysis and strategic recommendations to optimize brand awareness, sales, and customer loyalty for the prebiotic soda brand.

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